BA (Hons) Business and Marketing
BA (Hons) Business and Marketing is a 3 year Bachelor’s program. Making a progressive, faster and affordable journey to a UK Academia, the learners go through two extensive learning phases when it comes to completing their Bachelor’s Degree. Initially, the learners will pursue a 72-week exhaustive learning program with Jain- CSG in India and upon successful completion of the same, gain direct entry into the final year of the BA (Hons) Business and Marketing program and pursue the final year On-Campus at the De Montfort University, UK. Upon successful graduation, the learner will be eligible to apply for a two-year Post Study Work Visa (as dictated under the current UK rules and regulations).
DURATION
3 Years
Mode of Study
On-Campus
Upcoming starts
Immediate
Key Programme Benefits
Save More than ₹25,00000 towards your UK Degree.
Pursue the final year of your degree in the UK.
Be eligible to apply for 2 Years PSW Visa*.
What Will You Learn
BA (Hons) Business and Marketing help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice. Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.
You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world. Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.
With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions. Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.
About De Montfort University
De Montfort University, popularly known as DMU, is a public university in the city of Leicester, England. Originally founded as the Leicester School of Art in 1870, the university has evolved through many incarnations including the Leicester Colleges of Art and Technology and Leicester Polytechnic. The university adapted according to the changing times and kept on adding new subjects, such as engineering, building, and machine drawing.
This university has specialized faculties for all types of streams such as Faculty of Art, Design and Humanities, Faculty of Business and Law, Faculty of Health and Life Sciences and Faculty of Computing, Engineering, and Media. It offers more than 100 undergraduate courses, and over 70 Master’s programs in the areas of business, law, art, design, humanities, media, engineering, energy, computing, sciences, and social sciences. Each year more than 2,700 international students from more than 130 countries choose to study with the university.
Entry Requirement
- Entry is open to students who have successfully completed SCQF Level 7&8/ International Graduate Program from Jain -CGS.
Note: The International Graduate Programme from Jain -CGS comprises of the International Certificate in Business and the International Specialised Diploma in Business qualifications which have been credit rated by the National Qualifications Framework (NQF) of Scotland at Level 7 & 8 respectively on the Scottish Credit and Qualifications Framework (SCQF) with 120 allocated SCQF credits at each levels. Both qualifications enable students to progress to relevant undergraduate programs of study in compliance with the entry requirements of individual universities in the UK with Credit Exemptions. In addition, both qualifications are at Level 5 of the European Qualifications Framework (EQF).
Syllabus
| Modules | |
|---|---|
| Principles of Business Management | |
| Marketing Management | |
| Personal and Professional Development | |
| Talent Management | |
| Business Economics | |
| Fundamentals of Business Accounting | |
| Credits Awarded: 120 | |
| Exit Award: Upon successful completion the learner is awarded with International Certificate in Business (SCQF Level 7). | |
| Core Modules | |
|---|---|
| Change Management | |
| Business Analytics for Decision Making | |
| Business and Professional Ethics | |
| Specialisation Modules-Marketing Management | |
| Brand Management | |
| Social Media Analytics | |
| Digital Marketing | |
| Global Marketing Strategy | |
| Credits Awarded: 120 | |
| Exit Award: Upon successful completion the learner is awarded with International Specialised Diploma in Business (SCQF Level 8). | |
| Modules | |
|---|---|
Block 1: Marketing, Society and Global Impact Block 2: Choose one from the below:
Block 3: Choose one from the below:
Block 4: Choose one from the below:
| |
| Credits Awarded: 120 | |
| Upon successful completion the learner is awarded a Bachelor’s Business and Marketing De Montfort University | |
Career Opportunities
In general management, marketing, sales management, logistics, financial services, operations management and human resources management, University Of Portsmouth graduates are proving their worth to companies in the UK and internationally. Graduates have also set up their own businesses or taken their learning even further as postgraduate students.
- Business Development Manager
- Operations Manager
- Area Manager
- Business Analyst
- Finance Controller
- Financial Manager
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