BA Marketing

BA Marketing is a 3 year Bachelor’s programme. Making a progressive, faster and affordable journey to a UK Academia, the learners go through two extensive learning phases when it comes to completing their Bachelor’s Degree. Initially, the learners will pursue a 72-week online mode of learning and upon successful completion of the same, gain direct entry into the final year of the BA Marketing programme and pursue the final year On-Campus at University of Strathclyde. Upon successful graduation, the learner will be eligible to apply for a two-year Post Study Work Visa (as dictated under the current UK rules and regulations).

DURATION

3 Years

Mode of Study

On-Campus

Upcoming starts

Immediate

Key Programme Benefits

Save ₹25 Lakhs

Save More than ₹25,00000 towards your UK Degree.

Study in UK

Pursue the final year of your degree in the UK.

Up to 2 Years

Be eligible to apply for 2 Years PSW Visa*.

What Will you Learn

Studying a marketing degree at the University of Strathclyde Business School, you’ll be learning at a pioneering internationally-renowned academic organisation. Our BA Marketing programme will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

About the University of Strathclyde

The University of Strathclyde is a leading international technological university based in the centre of Glasgow. Inspired by the founding principle as ‘a place of useful learning’, the university’s mission is to make a positive difference in the lives of their students, to society and the world. The university’s excellence in research is evidenced by its position amongst the UK’s top 20 research-intensive universities, according to the Times Higher Education’s analysis of REF2014, and by the growth in range and scale of our research collaborations. Strathclyde was named the Times Higher Education UK University of the Year 2019, the Sunday Times Good University Guide Scottish University of the Year 2020 and was awarded the Queen’s Anniversary Prize for Higher and Further Education for its excellence in energy innovation.

Entry Requirement

Entry is open to students who have successfully completed SCQF Level 7&8/ International Graduate Program from Jain -CGS.

Note: The International Graduate Program from Jain -CGS comprises of the ISDC International Certificate in Business and the ISDC International Specialised Diploma in Business qualifications which have been credit rated by the National Qualifications Framework (NQF) of Scotland at Level 7 & 8 respectively on the Scottish Credit and Qualifications Framework (SCQF) with 120 allocated SCQF credits at each levels. Both qualifications enable students to progress to relevant undergraduate programs of study in compliance with the entry requirements of individual universities in the UK with Credit Exemptions. In addition, both qualifications are at Level 5 of the European Qualifications Framework (EQF).

Syllabus

Year 1

Year 2

Year 3

Year 1

Modules
Principles of Business Management
Marketing Management
Personal and Professional Development
Talent Management
Business Economics
Fundamentals of Business Accounting
Credits Awarded: 120
Exit Award: Upon successful completion the learner is awarded with International Certificate in Business (SCQF Level 7).

Year 2

Core Modules
Change Management
Business Analytics for Decision Making
Business and Professional Ethics
Specialisation Modules
Brand Management
Social Media Analytics
Digital Marketing
Global Marketing Strategy
Credits Awarded: 120
Exit Award: Upon successful completion the learner is awarded with International Specialised Diploma in Business (SCQF Level 8).

Year 3

Modules
The study and application of market power, externalities and public goods to issues of education, healthcare provision and crime and punishment.
Models of economic growth
The effects of macroeconomic policy in an open economy
The interrelationships between money growth, output, unemployment and inflation
The implications of high government debt
Advanced Corporate Finance and Financial Markets Issues
Valuation of Derivatives, such as options and futures and swaps
The Operations of Derivatives Markets
Hedging Strategies
Treasury and International Financial Risk Management in Business
Advanced Methods of Empirical Analysis,
Credits Awarded: 120
Upon successful completion the learner is awarded a Bachelor’s Degree in Finance and Economics from the University of Strathclyde

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Career Opportunities

The programme equips you for a wide range of careers, such as Marketing manager, HRM strategist, or executive and is particularly suited for those with an international presence. It also equips students to take up the role of consultant or entrepreneur.

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Know More: Mail us to admissions@jaincgs.com to know more about the Programme, Learning & Fees Structure, Admissions, In-Take and more.

International Business Management

General Business Management

Project Management

Marketing Management

Tourism and Hospitality Management

Accounting & Financial Management

Healthcare Management

Human Resource Management

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BA Marketing University of Strathclyde